From a contemporary marketing perspective, the centenary of the discovery of Pharaoh Tutankhamen’s 3,200-year-old tomb found on Nov. 26, 1922 would have been the ideal date for the inauguration of Cairo’s spectacular Grand Egyptian Museum. In contemporary Egypt, life crawls at the pace known as shuwaya, shuwaya (meaning little, little). Not surprisingly, the much-delayed GEM — more than two decades in the making — is set to have its grand opening on July 3.

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